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Altruismus
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Happily ever after : the effect of identity-consistency on product satiation
Chugani, Sunaina K.
;
Irwin, Julie Richt
;
Redden, Joseph P.
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
4
,
pp. 564-577
Persistent link: https://www.econbiz.de/10011553129
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