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Making a difference matters : impact unlocks the emotional benefits of prosocial spending
Aknin, Lara B.; Dunn, Elizabeth W.; Whillans, Ashley V.; … - In: Journal of economic behavior & organization : JEBO 88 (2013), pp. 90-95
Persistent link: https://www.econbiz.de/10009743048
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Income inequality affects donations only for high-income people who feel financially insecure and distrust others
Macchia, Lucia; Whillans, Ashley V. - 2019
Persistent link: https://www.econbiz.de/10012174595
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When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.; Wilson, Anne V.; John, Leslie K. - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10013184252