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Spending the most on those who need it the least : gift givers buy more expensive gifts for affluent recipients

Reshadi, Farnoush; Givi, Julian - In: European journal of marketing 57 (2023) 2, pp. 479-504

Persistent link: https://www.econbiz.de/10013502586

To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts

Givi, Julian; Das, Gopal - In: Psychology & marketing 39 (2022) 2, pp. 420-428

Persistent link: https://www.econbiz.de/10012796115

Failing to give the gift of improvement : when and why givers withhold self-improvement gifts

Reshadi, Farnoush - In: Journal of business research : JBR 165 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014331816

(Not) giving the same old song and dance : givers' misguided concerns about thoughtfulness and boringness keep them from repeating gifts

Givi, Julian - In: Journal of business research : JBR 117 (2020), pp. 87-98

Persistent link: https://www.econbiz.de/10012285334

When a gift exchange isn't an exchange : why gift givers underestimate how uncomfortable recipients feel receiving a gift without reciprocating

Givi, Julian - In: Journal of business research : JBR 129 (2021), pp. 393-405

Persistent link: https://www.econbiz.de/10012509627

When Gift-Giving Is Selfish : A Motivation to Be Unique

Galak, Jeff; Givi, Julian - 2015

Gift givers are faced with the difficult task of choosing gifts that will be liked by gift recipients, and the challenging nature of this task often leads gift givers to unintentionally give poor gifts. The results of seven lab and field studies across 1,513 participants suggest that this...

Persistent link: https://www.econbiz.de/10014134592