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~subject:"Ambidextrous organization"
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Ambidextrous organization
Consumer behaviour
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Marketingmanagement
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Australia
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Brand management
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Innovation management
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Innovationsmanagement
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Unternehmenserfolg
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Markenführung
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New product development
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Australien
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Customer satisfaction
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Service quality
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Dienstleistungsqualität
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Resource-based view
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Ressourcenorientierter Ansatz
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Dienstleistungssektor
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Markenimage
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Business-to-business marketing
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Entrepreneurship approach
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Brand
7
Kundenzufriedenheit
7
Lieferantenmanagement
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Markenartikel
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Market orientation
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Organisationale Ambidextrie
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Supplier relationship management
7
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English
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O'Cass, Aron
7
Sok, Phyra
4
Heirati, Nima
2
Siahtiri, Vida
2
Ahmadi, Hormoz
1
Getnet, Hailu
1
Lee, Wai Jin
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Ngo, Liem Viet
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Vesal, Mahdi
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
2
European journal of marketing : EJM
1
The journal of services marketing
1
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ECONIS (ZBW)
7
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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
2
Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
Saved in:
3
Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011343383
Saved in:
4
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
5
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
6
Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
Getnet, Hailu
;
O'Cass, Aron
;
Siahtiri, Vida
;
Ahmadi, Hormoz
- In:
The journal of business & industrial marketing
39
(
2024
)
5
,
pp. 889-901
Persistent link: https://www.econbiz.de/10015080699
Saved in:
7
Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
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