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Factors affecting Mexican college students' purchase intention toward a US apparel brand
Lee, Min-Young; Kim, Youn-Kyung; Pelton, Lou; Knight, Dee; … - In: Journal of fashion marketing and management 12 (2008) 3, pp. 294-307
Persistent link: https://www.econbiz.de/10003761541
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Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo; Kumar, Archana; Kim, Youn-kyung - In: Journal of fashion marketing and management 14 (2010) 3, pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
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Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica; Kumar, Archana; Kim, Youn-kyung - In: Journal of global marketing 23 (2010) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
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Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana; Lee, Hyun-joo; Kim, Youn-kyung - In: Journal of business research : JBR 62 (2009) 5, pp. 521-527
Persistent link: https://www.econbiz.de/10003846858