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Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set
Kim, Kyeongheui
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10003724548
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