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Prioritizing dark patterns in the e-commerce industry : an empirical investigation using analytic hierarchy process
Singh, Vibhav; Vishvakarma, Niraj Kumar; Mal, Hoshiar; … - In: Measuring business excellence 28 (2024) 2, pp. 177-192
Persistent link: https://www.econbiz.de/10015324572
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An empirical study to prioritize the determinants of corporate sustainability performance using analytic hierarchy process
Mal, Hoshiar; Varma, Manishkumar; Vishvakarma, Niraj Kumar - In: Measuring business excellence 27 (2023) 2, pp. 193-210
Persistent link: https://www.econbiz.de/10014291888
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Prioritizing dark patterns in the e-commerce industry – an empirical investigation using analytic hierarchy process
Singh, Vibhav; Vishvakarma, Niraj Kumar; Mal, Hoshiar; … - In: Measuring Business Excellence 28 (2024) 2, pp. 177-192
Purpose E-commerce companies use different types of dark patterns to manipulate choices and earn higher revenues. This study aims to evaluate and prioritize dark patterns used by e-commerce companies to determine which dark patterns are the most profitable and risky. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10015353490