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Pricing done right : the prici...
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Analytic modeling
Preismanagement
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Profit bridge
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Journal of revenue and pricing management
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Normative decomposition of the profit bridge into the impact of changes in marketing variables
Smith, Tim J.
- In:
Journal of revenue and pricing management
20
(
2021
)
5
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012667124
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Profit bridges that disambiguate impacts of currency fluctuations from other marketing variables
Smith, Tim J.
;
Westra, Kyle T.
;
Phipps, Nathan L.
- In:
Journal of revenue and pricing management
22
(
2023
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10013556582
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