Purpose – Third‐party logistics (3PL) provider selection has gained great attention in logistics management literature. The purpose of this paper is to provide a good insight into the use of a‐two‐phase analytical hierarchy process (AHP) and technique for order preference by similarity...

Purpose – To help fast‐food restaurants enhance their competitiveness and then increase their market share, the purpose of this paper is to measure the service performances of fast‐food restaurant franchises in the USA and identify salient factors influencing the service performances of...

Purpose – The purpose of this paper is to help fast‐food restaurants successfully penetrate foreign markets and then strengthen their foothold in those markets by identifying cross‐cultural differences in the perceived service quality of fast‐food restaurants; and by examining how those...

Total customer satisfaction is one of the most important strategic weapons of best‐practice hotel organizations. However, hotel organizations cannot achieve total customer satisfaction without gaining the knowledge of a hotel’s competitive position in the changing marketplace and realizing...

Purpose – As the household budget tightens in uncertain economic times, many grocery shoppers are constantly looking for the best deal in town. To attract and retain these savvy shoppers, a supermarket should understand what they value most and how they comparison‐shop. With this in mind,...

As quality and profitability have become inseparable concepts, a growing number of service firms have considered quality their top priority in maintaining competitiveness. Commitment to service quality, however, is nothing more than lip service, unless management develops reliable service...

With increasingly complex logistics information technology and dynamic logistics operations in a global setting, today′s logistics managers confront an overwhelming number of decision alternatives. Perhaps the most effective way of evaluating such a large number of alternatives is to utilize...