We study proliferation of an action in binary action network coordination games that are generalized to include global effects. This captures important aspects of proliferation of a particular action or narrative in online social networks, providing a basis to understand their impact on societal...

We study proliferation of an action in a network coordination game that is generalized to include a tractable, model-based measure of virality to make it more realistic. We present new algorithms to compute contagion thresholds and equilibrium depth of contagion and prove their theoretical...