Plotkina, Daria; Orkut, Hava; Karageyim, Meral Ahu - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2689-2705
Purpose Financial services industry is increasingly showing interest in automated financial advisors, or robo-advisors, with the aim of democratizing access to financial advice and stimulating investment behavior among populations that were previously less active and less served. However, the...