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~subject:"Anthropomorphism"
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Anthropomorphism
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Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
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AI robo-advisor anthropomorphism : the impact of anthropomorphic appeals and regulatory focus on investment behaviors
Baek, Tae Hyun
;
Kim, Min-Seong
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304127
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