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Apology
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When apologies backfire : a moderated mediation model of exposure by NGOs, companies' hypocrisy, and consumers' political orientations
Grappi, Silvia
;
Barbarossa, Camilla
;
Gabrielli, Veronica
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 217-259
Persistent link: https://www.econbiz.de/10014549751
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