Supply chain management (SCM) in the apparel industry was empirically examined through a quantitative research design. The objectives of the study were to identify the level of SCM activities and to examine the relationship of selected company characteristics for a set of US apparel...

Purpose – The purpose of this study is to provide detailed information about the shopping behaviors and brand/product preferences of college students. To accomplish this purpose the following objectives were proposed: to identify college student segments’ underlying clothing shopping...