The Appellation of Origin system is aimed at reducing consumer's information costs,assuring a minimum quality standard and wine typicity, as well as maintaining a diversified supplyin order to satisfy consumer s tastes heterogeneity. The effectiveness of the system is menaced byquantity and...

The Appellation of Origin system is aimed at reducing consumer's information costs, assuring a minimum quality standard and wine typicity, as well as maintaining a diversified supply in order to satisfy consumer s tastes heterogeneity. The effectiveness of the system is menaced by quantity and...