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The objective of this paper is to evaluate the role of the Appellation of Origin system on the international wine market, given i) the Geographic Indications international legal protection system, ii) the main aspects of world wine demand evolution and iii) the strategic choices of firms on the...
Persistent link: https://www.econbiz.de/10009445127
The objective of this paper is to evaluate the role of the Appellation of Origin system on the international wine market, given i) the Geographic Indications international legal protection system, ii) the main aspects of world wine demand evolution and iii) the strategic choices of firms on the...
Persistent link: https://www.econbiz.de/10005060448