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Marketing research with IBM® SPSS statistics : a practical guide
Charry, Karine
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Coussement, Kristof
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Demoulin, Nathalie
; …
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2016
Persistent link: https://www.econbiz.de/10011536766
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Marketing research with IBM SPSS statistics : a practical guide
Charry, Karine
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2016
1. Getting started with IBM SPSS statistics -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypthesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Moderation and mediation analysis.
Persistent link: https://www.econbiz.de/10013181898
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