There is no lack of prefixes for a term innovation in innovation discourse. Concepts of frugal innovation and reverse innovation have emerged recently and there are already several hallmark examples of them. However, extant academic literature on these concepts is still quite limited. The...

Frugal innovation and reverse innovation have very recently emerged as interesting concepts. Frugal innovation is based on cost constraints to serve low-income customers in developing countries. When frugal innovation comes to developed countries and becomes commercially successful it is...

The concepts of frugal and reverse innovation are recent entrants to the innovation literature. Frugal innovation conveys the important idea of innovating under circumstances of resource scarcity. Reverse innovation refers to another significant turn in thinking and practice – innovations from...

This paper explores diffusion patterns of frugal innovations. Frugal innovation refers to products or services that are affordable, easy-to-use, and innovated under conditions of resource scarcity. When such innovations migrate from resource-scarce contexts to developed countries they are termed...