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International journal of sport management and marketing : IJSMM
1
The service industries journal
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ECONIS (ZBW)
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Collaborative strategy in sports industry : team co-branding
Lee, Donghun
;
Cottingham, Michael
;
Pearson, Demetrius
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 595-613
Persistent link: https://www.econbiz.de/10011657409
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2
Perceived fan associations with MLB teams : bask inspite of reflected failure versus cut off reflected success
Lee, Donghun
;
Cottingham, Michael
;
Powers, Shannon
; …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 9-28
Persistent link: https://www.econbiz.de/10012523241
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