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Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
McGowan, Miriam; Hassan, Louise; Shiu, Edward - In: European journal of marketing 56 (2022) 3, pp. 817-839
Persistent link: https://www.econbiz.de/10013173449
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Let there be a "We" : introducing an ethics of collective academic care
Banister, Emma; Hamilton, Kathy; Piacentini, Maria; … - In: European journal of marketing 57 (2023) 10, pp. 2838-2859
Persistent link: https://www.econbiz.de/10014448584