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Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash; Zolfagharian, Mohammadali; … - In: Journal of strategic marketing 27 (2019) 4, pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.; Farhang, Maryam; Zolfagharian, Mohammadali - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 195-214
Persistent link: https://www.econbiz.de/10014313206