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Building and measuring employee-based brand equity
King, Ceridwyn; Grace, Debra - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
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Employee brand equity : scale development and validation
King, Ceridwyn; Grace, Debra; Funk, Daniel C. - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
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Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn; Grace, Debra - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
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Employee based brand equity : a third perspective
King, Ceridwyn; Grace, Debra - In: Services marketing quarterly 30 (2009) 2, pp. 122-147
Persistent link: https://www.econbiz.de/10003846802
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Enhancing employee voice to advance the hospitality organization's marketing capabilities : a multilevel perspective
King, Ceridwyn; So, Kevin Kam Fung; DiPietro, Robin B.; … - In: International journal of hospitality management 91 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012389118