Advertising plays a major role in differentiating brands. Many advertisements attempt to create positive feelings through the use of humor, music, or attractive spokespersons. Marketers hope the positive emotions (i.e., positive affect) evoked by these types of ads will transfer to the...

The growth of Internet marketing has encouraged marketing researchers to look at how traditional consumer behavior theories and models are applied in the Internet context. This research examined how perceived risk explains the nature and scope of Internet shopping. The purpose of this study was...

To gain competitive advantage in the market, several retail banks have recently started to deploy biometric technologies in their service encounters. Biometrics is an emerging technology that authenticates individuals using their unique physical characteristics. While the application of...

Despite acceptance and attractiveness of discount retailing, no comprehensive patronage model for discount retailing has been developed. The primary purpose of this research was to develop a general model of retail patronage and to empirically test the relationships proposed in the model in the...