Purpose –The purpose of this paper is to assess the role of a third-party market facilitation strategy in creating sustainable market linkages and revitalizing an important agri-food sector in a developing country setting. More specifically, this study evaluates a third-party facilitator’s...

Globalization and the changing structure of agri-food procurement channels have forced governments and international development community to shift their efforts towards linking farmers to markets through high value added contractual marketing relationships. A critical pre-condition for...

Purpose – The purpose of this paper is to assess the role of a third-party market facilitation strategy in creating sustainable market linkages and revitalizing an important agri-food sector in a developing country setting. More specifically, this study evaluates a third-party facilitator’s...