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Globalization and the poor
Rangan, V. Kasturi; McCaffrey, Arthur - In: The global market : developing a strategy to manage …, (pp. 335-360). 2004
Persistent link: https://www.econbiz.de/10002120173
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Segmenting the base of the pyramid
Rangan, V. Kasturi; Chu, Michael; Petkoski, Djordjija - In: Harvard business review : HBR 89 (2011) 6, pp. 113-117
Persistent link: https://www.econbiz.de/10009233225
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Die Ärmsten der Armen als Kunden
Rangan, V. Kasturi; Chu, Michael; Petkoski, Djordjija - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 9, pp. 66-75
Persistent link: https://www.econbiz.de/10009259527