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Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey
Kietzmann, Jan; Paschen, Jeannette; Treen, Emily - In: Journal of advertising research 58 (2018) 3, pp. 263-267
Persistent link: https://www.econbiz.de/10011929117
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Quantitative insights from online qualitative data : an example from the health care sector
Pitt, Christine; Mulvey, Michael S.; Kietzmann, Jan - In: Psychology & marketing 35 (2018) 12, pp. 1010-1017
Persistent link: https://www.econbiz.de/10011970096
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A great place to work!? : understanding crowdsourced employer branding
Dabirian, Amir; Kietzmann, Jan; Diba, Hoda - In: Business horizons 60 (2017) 2, pp. 197-205
Persistent link: https://www.econbiz.de/10011653649
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Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Campbell, Colin L.; Plangger, Kirk Anton; Sands, Sean; … - In: Journal of advertising 51 (2022) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10013362240
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Special issue: artificial intelligence and machine learning
Kietzmann, Jan (ed.); Pitt, Leyland F. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012172013
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Artificial intelligence and machine learning : what managers need to know
Kietzmann, Jan; Pitt, Leyland F. - In: Business horizons 63 (2020) 2, pp. 131-133
Persistent link: https://www.econbiz.de/10012172014
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Deepfakes : trick or treat?
Kietzmann, Jan; Lee, Linda W.; McCarthy, Ian P.; … - In: Business horizons 63 (2020) 2, pp. 135-146
Persistent link: https://www.econbiz.de/10012172015
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Artificial intelligence : building blocks and an innovation typology
Paschen, Ulrich; Pitt, Christine; Kietzmann, Jan - In: Business horizons 63 (2020) 2, pp. 147-155
Persistent link: https://www.econbiz.de/10012172016
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Artificial intelligence (AI) and value co-creation in B2B sales : activities, actors and resources
Paschen, Jeannette; Paschen, Ulrich; Pala, Erol; … - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 243-251
Persistent link: https://www.econbiz.de/10012668470
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How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.; Plangger, Kirk; Sands, Sean; … - In: Journal of advertising research 62 (2022) 3, pp. 241-251
Persistent link: https://www.econbiz.de/10013435296