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An ontology of consumers as distributed networks : a question of cause and effect
Preece, Chloe; Rojas-Gaviria, Pilar - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 628-634
Persistent link: https://www.econbiz.de/10014549841
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Enhancing innovation via the digital twin
Fukawa, Nobuyuki; Rindfleisch, Aric - In: The journal of product innovation management : an … 40 (2023) 4, pp. 391-406
Persistent link: https://www.econbiz.de/10014338510
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Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena; Noble, Charles H.; Baer, Markus; … - In: The journal of product innovation management : an … 41 (2024) 5, pp. 893-948
Persistent link: https://www.econbiz.de/10015158090
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AI as a convivial tool
Rindfleisch, Aric; Kim, Myoung Hee; Lee, Erica Ji Hyun - In: Journal of macromarketing 44 (2024) 4, pp. 920-927
Persistent link: https://www.econbiz.de/10015166615
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AI is changing the world : achieving the promise, minimizing the peril
Grewal, Dhruv; Guha, Abhijit; Becker, Marc - In: Journal of macromarketing 44 (2024) 4, pp. 936-947
Persistent link: https://www.econbiz.de/10015166620
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Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.; Gangwar, Manish; Kaplan, Andreas; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 522-540
Persistent link: https://www.econbiz.de/10013271770