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Predicting season ticket holder retention using rich behavioral data

Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439

Persistent link: https://www.econbiz.de/10012651050

Artificial intelligence focus and firm performance

Mishra, Sagarika; Ewing, Michael; Cooper, Holly B. - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1176-1197

Persistent link: https://www.econbiz.de/10013463893

Trajectories of AI technologies : insights for managers

Berthon, Pierre R.; Yalcin, Taylan; Pehlivan, Ekin; … - In: Business horizons 67 (2024) 5, pp. 461-470

Persistent link: https://www.econbiz.de/10015095105

Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719

Persistent link: https://www.econbiz.de/10014338319

Special issue: artificial intelligence and machine learning

Kietzmann, Jan (ed.); Pitt, Leyland F. (ed.) - 2020

Persistent link: https://www.econbiz.de/10012172013

Artificial intelligence and machine learning : what managers need to know

Kietzmann, Jan; Pitt, Leyland F. - In: Business horizons 63 (2020) 2, pp. 131-133

Persistent link: https://www.econbiz.de/10012172014

THE CIRCULAR ECONOMY MEETS ARTIFICIAL INTELLIGENCE (AI) – UNDERSTANDING THE OPPORTUNITIES OF AI FOR REVERSE LOGISTICS

Wilson, Matthew; Paschen, Jeannette; Pitt, Leyland - 2021

Purpose –Technology is an important force in the entrepreneurial ecosystem as it has the potential to impact entrepreneurial opportunities and processes. This paper explores the emerging technology of artificial intelligence (AI) and its implications for reverse logistics within the circular...

Persistent link: https://www.econbiz.de/10014089147

Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens

Pitt, Christine; Paschen, Jeannette; Kietzmann, Jan; … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 81-89

Persistent link: https://www.econbiz.de/10014228879

Buffer bots : the role of virtual service agents in mitigating negative effects when service fails

Sands, Sean; Campbell, Colin L.; Plangger, Kirk; Pitt, … - In: Psychology & marketing 39 (2022) 11, pp. 2039-2054

Persistent link: https://www.econbiz.de/10013465140