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Why you aren't getting more from your marketing AI : chances are, you haven’t asked the right questions
Ascarza, Eva; Ross, Michael; Hardie, Bruce G. S. - In: Harvard business review : HBR 99 (2021) 4, pp. 48-54
Persistent link: https://www.econbiz.de/10012627565
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Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science 33 (2014) 2, pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science 36 (2017) 4, pp. 500-522
Persistent link: https://www.econbiz.de/10011744812