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Artificial intelligence
Consumer behaviour
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Einzelhandel
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Retail trade
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OECD countries
45
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Grewal, Dhruv
19
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8
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Rindfleisch, Aric
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Satornino, Cinthia B.
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Wetzels, Martin
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Fowler, Jie Gao
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Gangwar, Manish
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Kim, Myoung Hee
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Mahr, Dominik
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Puntoni, Stefano
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Royle, Matthew Todd
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Schweiger, Elisa
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Schweiger, Elisa B.
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Shankar, Venkatesh
2
Uppal, Abhinav
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Watson, Amy
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Atlas, Stephen
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Baer, Markus
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Journal of macromarketing
7
Journal of business research : JBR
2
Journal of marketing education : JME
2
Journal of retailing
2
AMS review : official publication of the Academy of Marketing Science
1
Harvard business review : HBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
How robots will affect the future of retailing
Guha, Abhijit
;
Grewal, Dhruv
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 245-252
Persistent link: https://www.econbiz.de/10014225842
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2
Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena
;
Noble, Charles H.
;
Baer, Markus
; …
- In:
The journal of product innovation management : an …
41
(
2024
)
5
,
pp. 893-948
Persistent link: https://www.econbiz.de/10015158090
Saved in:
3
AI is changing the world : for better or for worse?
Grewal, Dhruv
;
Guha, Abhijit
;
Becker, Marc
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 870-882
Persistent link: https://www.econbiz.de/10015166490
Saved in:
4
Artificial intelligence in marketing : from computer science to social science
Puntoni, Stefano
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 883-885
Persistent link: https://www.econbiz.de/10015166495
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5
Commentary on "AI is changing the world : for better or for worse?"
Kopalle, Praveen K.
;
Gangwar, Manish
;
Uppal, Abhinav
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 886-891
Persistent link: https://www.econbiz.de/10015166497
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6
Managing the twin faces of AI : a commentary on "Is AI changing the world for better or worse?"
Shankar, Venkatesh
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 892-899
Persistent link: https://www.econbiz.de/10015166606
Saved in:
7
Commentary on "AI is changing the world : for better or worse" using a neo-colonialism perspective
Fowler, Jie Gao
;
Watson, Amy
;
Royle, Matthew Todd
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 900-905
Persistent link: https://www.econbiz.de/10015166611
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8
AI as a convivial tool
Rindfleisch, Aric
;
Kim, Myoung Hee
;
Lee, Erica Ji Hyun
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 920-927
Persistent link: https://www.econbiz.de/10015166615
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9
AI is changing the world : achieving the promise, minimizing the peril
Grewal, Dhruv
;
Guha, Abhijit
;
Becker, Marc
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 936-947
Persistent link: https://www.econbiz.de/10015166620
Saved in:
10
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
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