Narrow search
Showing 1 - 4 of 4
Cover Image
Uniting the tribes : using text for marketing insight
Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Cover Image
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.; Reisenbichler, Martin; Reutterer, … - In: Artificial intelligence in marketing, (pp. 125-145). 2023
Persistent link: https://www.econbiz.de/10014307019
Cover Image
Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 269-275
Persistent link: https://www.econbiz.de/10014316574
Cover Image
The creator economy : an introduction and a call for scholarly research
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 403-410
Persistent link: https://www.econbiz.de/10015057476