Narrow search
Showing 1 - 6 of 6
Cover Image
Copycats vs. original mobile apps : a machine learning copycat-detection method and empirical analysis
Wang, Quan; Li, Beibei; Singh, Param Vir - In: Information systems research : ISR 29 (2018) 2, pp. 273-291
Persistent link: https://www.econbiz.de/10011880189
Cover Image
The power of brand selfies
Hartmann, Jochen; Heitmann, Mark; Schamp, Christina; … - In: Journal of marketing research 58 (2021) 6, pp. 1159-1177
Persistent link: https://www.econbiz.de/10012794322
Cover Image
Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users' expectations
Capatina, Alexandru; Kachour, Maher; Lichy, Jessica; … - In: Technological forecasting & social change : an … 151 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012229722
Cover Image
Beyond text : marketing strategy in a world turned upside down
Wang, Xin; Bendle, Neil T.; Pan, Yinjie - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 939-954
Persistent link: https://www.econbiz.de/10015048039
Cover Image
Image features and demand in the sharing economy : a study of Airbnb
He, Jiaxiu; Li, Bingqing; Wang, Xin - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 760-780
Persistent link: https://www.econbiz.de/10014451269
Cover Image
Computer vision in branding : a conceptual framework and future research agenda
Li, Yaqiu; Meg Lee, Hsin Hsuan; Blasco-Arcas, Lorena - In: Journal of business research : JBR 193 (2025), pp. 1-20
Persistent link: https://www.econbiz.de/10015425603