Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to analyze rich media...

This paper uses deep learning and natural language processing (NLP) methods on the US patent corpus to evaluate their predictive power in estimating two measures of patent value: (i) investor reaction to patent announcements as measured in Kogan et al., 2017 and (ii) forward citations. While...

Instrumental variables (IVs) are a commonly used technique for causal inference from observational data. In practice, the variation induced by IVs can be limited, which yields imprecise or biased estimates of causal effects and renders the approach ineffective for policy decisions. We confront...