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Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman; Bag, Surajit; Gupta, Shivam; … - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
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Examining the dark side of using gamification elements in online community engagement : an application of PLS-SEM and ANN modeling
Srivastava, Gautam; Bag, Surajit; Muhammad Sabbir Rahman; … - In: Benchmarking : an international journal 30 (2023) 9, pp. 2921-2947
Persistent link: https://www.econbiz.de/10014502355
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The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman; Bag, Surajit; Hossain, Md Afnan; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
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Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan; Agnihotri, Raj; Rushan, Md Rifayat Islam - In: Industrial marketing management : the international … 106 (2022), pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
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Big data analytics and artificial intelligence technologies based collaborative platform empowering absorptive capacity in health care supply chain : an empirical study
Bag, Surajit; Dhamija, Pavitra; Singh, Rajesh K.; … - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468692