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Artificial intelligence
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Machine learning in marketing : recent progress and future research directions
Herhausen, Dennis
;
Bernritter, Stefan F.
;
Ngai, Eric W. T.
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534973
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Overcoming the pitfalls and perils of algorithms : a classification of machine learning biases and mitigation methods
Giffen, Benjamin van
;
Herhausen, Dennis
;
Fahse, Tobias
- In:
Journal of business research : JBR
144
(
2022
),
pp. 93-106
Persistent link: https://www.econbiz.de/10013184959
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