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The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
Kim, Juran - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 319-333
Persistent link: https://www.econbiz.de/10012257951
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The effects of customer consumption goals on artificial intelligence driven recommendation agents : evidence from Stitch Fix
Kim, Juran; Kang, Seungmook; Bae, Joonheui - In: International journal of advertising : the review of … 41 (2022) 6, pp. 997-1016
Persistent link: https://www.econbiz.de/10013362123
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Human likeness and attachment effect on the perceived interactivity of AI speakers
Kim, Juran; Kang, Seungmook; Bae, Joonheui - In: Journal of business research : JBR 144 (2022), pp. 797-804
Persistent link: https://www.econbiz.de/10013185042