Similar Search Results

Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

Stone, Merlin; Aravopoulou, Eleni; Ekinci, Yuksel; … - In: The Bottom Line 33 (2020) 2, pp. 183-200

Purpose The purpose of this paper is to review literature about the applications of artificial intelligence (AI) in strategic situations and identify the research that is needed in the area of applying AI to strategic marketing decisions. Design/methodology/approach The approach was to carry out...

Persistent link: https://www.econbiz.de/10014686840

ANP based sustainable concept selection

K, Jayakrishna; K.E.K, Vimal; Vinodh, Sekar - In: Journal of Modelling in Management 10 (2015) 1, pp. 118-136

Purpose – The purpose of this paper is to report a study in which analytical network process (ANP) was used for selecting the best concept from sustainability view point. Design/methodology/approach – The concept selection in the sustainability viewpoint is a typical multi-criteria...

Persistent link: https://www.econbiz.de/10014882078

Decision augmentation and automation with artificial intelligence : threat or opportunity for managers?

Leyer, Michael; Schneider, Sabrina - In: Business horizons 64 (2021) 5, pp. 711-724

Persistent link: https://www.econbiz.de/10012990363

Innovative data : use-cases in management accounting research and practice

Mahlendorf, Matthias D.; Martin, Melissa A.; Smith, David - In: The European accounting review 32 (2023) 3, pp. 547-576

Persistent link: https://www.econbiz.de/10014413929

Thinking with many minds : using large language models for multi-perspective problem-solving

Park, Sanghyun; Maciejovsky, Boris; Puranam, Phanish - 2025

Persistent link: https://www.econbiz.de/10015191524

Unlocking the potential of augmented intelligence : a discussion on its role in boardroom decision-making

Ahdadou, Manal; Aajly, Abdellah; Tahrouch, Mohamed - In: International journal of disclosure and governance 21 (2024) 3, pp. 433-446

Persistent link: https://www.econbiz.de/10015191990

Artificial intelligence-powered decision support system for operational decision-making in the ICT department of a selected African university

Funda, Vusumzi; Francke, Errol - In: African journal of science, technology, innovation and … 16 (2024) 5, pp. 689-701

Persistent link: https://www.econbiz.de/10015145462

'Smart' choice? : evaluating AI-Based mobile decision bots for in-store decision-making

Chattaraman, Veena; Kwon, Wi-Suk; Ross, Kassandra; … - In: Journal of business research : JBR 183 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015135947

Supply chain relationship quality and performance in technological turbulence : an artificial neural network approach

Tsai, Juin-Ming; Hung, Shiu-Wan - In: International journal of production research 54 (2016) 9/10, pp. 2757-2770

Persistent link: https://www.econbiz.de/10011496715

ANP based sustainable concept selection

Jayakrishna K.; Vimal K. E. K.; Vinodh, Sekar - In: Journal of modelling in management 10 (2015) 1, pp. 118-136

Persistent link: https://www.econbiz.de/10011302428

1
2
3
4
5
6
7
8
Next
Last