The utilisation of Chat Generative Pre-Trained Transformer (ChatGPT) and generative artificial intelligence (GenAI) technologies has started to demonstrate its impact across several domains. The swift shift and widespread implementation of efficient artificial intelligence (AI) present distinct...

Artificial intelligence, the latest chapter of the technological revolution, has a tremendous potential to change every area of our lives. This article has focused on a specific form of artificial intelligence, namely generative intelligence, which facilitates the generation of content in all...

How does artificial intelligence (AI) impact audit quality and efficiency? We explore this question by leveraging a unique dataset of more than 310,000 detailed individual resumes for the 36 largest audit firms to identify audit firms’ employment of AI workers. We provide a first look into the...

The introduction of ChatGPT in November 2022 by OpenAI has stimulated substantial discourse on the implementation of artificial intelligence (AI) in various domains such as academia, business, and society at large. Although AI has been utilized in numerous areas for several years, the emergence...

Traditional insurance is being threatened as the global business environment becomes more competitive. This paper investigates the influence of competitive intelligence on organizational sustainability of the Nigerian insurance industry. The study employed a cross-sectional survey design in data...

This article delves into the significance and utility of literature review articles in the field of management research, encompassing their three most prominent forms: structured literature reviews, bibliometric analyses, and meta-analyses. It discusses the evolving role of literature reviews as...

The introduction of ChatGPT in November 2022 by OpenAI has stimulated substantial discourse on the implementation of artificial intelligence (AI) in various domains such as academia, business, and society at large. Although AI has been utilized in numerous areas for several years, the emergence...

We study commercialization of personal data through personalized advertising by a content platform. Content consumption generates productive data about consumer preferences. The firm invests in artificial intelligence (AI) to improve analytical power and in quality to stimulate content...

Accuracy is a key factor in predicting a stock market. In the last decade, investors use the time series method is used to predict stock prices. But it needs improvement because the time series uses large data and time. In a given system, we are using Machine learning to predict stock prices....

We study commercialization of personal data through personalized advertising by a content platform. Content consumption generates productive data about consumer preferences. The firm invests in artificial intelligence (AI) to improve analytical power and in quality to stimulate content...