Narrow search
Showing 1 - 3 of 3
Cover Image
Artificial intelligence in marketing and consumer behavior research
Kim, Taewoo; Usman, Umair; Garvey, Aaron; Duhachek, Adam - 2023
Persistent link: https://www.econbiz.de/10014388894
Cover Image
Bad news? Send an AI. Good news? Send a human
Garvey, Aaron M.; Kim, Taewoo; Duhachek, Adam - In: Journal of marketing 87 (2023) 1, pp. 10-25
Persistent link: https://www.econbiz.de/10013474250
Cover Image
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo; Lee, Hyejin; Kim, Michelle Yoosun; Kim, SunAh - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 785-801
Persistent link: https://www.econbiz.de/10014326643