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Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena; Noble, Charles H.; Baer, Markus; … - In: The journal of product innovation management : an … 41 (2024) 5, pp. 893-948
Persistent link: https://www.econbiz.de/10015158090
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Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 269-275
Persistent link: https://www.econbiz.de/10014316574
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The creator economy : an introduction and a call for scholarly research
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 403-410
Persistent link: https://www.econbiz.de/10015057476