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Types of innovation and artificial intelligence : a systematic quantitative literature review and research agenda

Mariani, Marcello M.; Machado, Isa; Nambisan, Satish - In: Journal of business research : JBR 155 (2023) 2, pp. 1-14

Persistent link: https://www.econbiz.de/10013492753

Advancing algorithmic bias management capabilities in AI-driven marketing analytics research

Akter, Shahriar; Sultana, Saida; Mariani, Marcello M.; … - In: Industrial marketing management : the international … 114 (2023), pp. 243-261

Persistent link: https://www.econbiz.de/10014433460

Artificial intelligence in innovation research : a systematic review, conceptual framework, and future research directions

Mariani, Marcello M.; Machado, Isa; Magrelli, Vittoria; … - In: Technovation : the international journal of … 122 (2023), pp. 1-25

Persistent link: https://www.econbiz.de/10014478247

Generative artificial intelligence in innovation management : a preview of future research developments

Mariani, Marcello M.; Dwivedi, Yogesh K. - In: Journal of business research : JBR 175 (2024), pp. 1-21

Persistent link: https://www.econbiz.de/10014549573

Artificial intelligence empowered conversational agents : a systematic literature review and research agenda

Mariani, Marcello M.; Hashemi, Novin; Wirtz, Jochen - In: Journal of business research : JBR 161 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014288858

A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research

Mariani, Marcello M.; Wirtz, Jochen - In: International journal of contemporary hospitality management 35 (2023) 8, pp. 2929-2943

Persistent link: https://www.econbiz.de/10014314892

Artificial intelligence in service industries : customers' assessment of service production and resilient service operations

Mariani, Marcello M.; Borghi, Matteo - In: International journal of production research 62 (2024) 15, pp. 5400-5416

Persistent link: https://www.econbiz.de/10015053696

AI in marketing, consumer research and psychology : a systematic literature review and research agenda

Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776

Persistent link: https://www.econbiz.de/10013165434

Generative Artificial Intelligence and Innovation : Conceptual Foundations

Mariani, Marcello - 2022

Purpose – This work defines Generative Artificial Intelligence (Gen-AI) and discusses its conceptual foundations and developments in innovation research. It also sketches research propositions that contribute to a promising research agenda.Design/methodology/approach – The study consists of...

Persistent link: https://www.econbiz.de/10014243623