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~subject:"Artificial intelligence"
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
16
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Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10015080004
Saved in:
2
Using Artificial Intelligence (AI) to implement diversity, equity and inclusion (DEI) into marketing materials : the "consider" framework
Van Esch, Patrick
;
Cui, Yuanyuan
;
Heilgenberg, Kerstin
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
3
,
pp. 250-262
Persistent link: https://www.econbiz.de/10015137996
Saved in:
3
Programmatic creative : AI can think but it cannot feel
Bakpayev, Marat
;
Baek, Tae Hyun
;
Van Esch, Patrick
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 90-95
Persistent link: https://www.econbiz.de/10012698526
Saved in:
4
Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
Van Esch, Patrick
;
Black, J. Stewart
- In:
Business horizons
62
(
2019
)
6
,
pp. 729-739
Persistent link: https://www.econbiz.de/10012129190
Saved in:
5
AI-enabled recruiting : what is it and how should a manager use it?
Black, J. Stewart
;
Van Esch, Patrick
- In:
Business horizons
63
(
2020
)
2
,
pp. 215-226
Persistent link: https://www.econbiz.de/10012172055
Saved in:
6
Artificial intelligence (AI) : revolutionizing digital marketing : guest editorial
Van Esch, Patrick
;
Black, J. Stewart
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10012668429
Saved in:
7
Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
Saved in:
8
How to build a competitive advantage for your brand using generative AI
Cui, Yuanyuan
;
Van Esch, Patrick
;
Phelan, Steven E.
- In:
Business horizons
67
(
2024
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10015095181
Saved in:
9
Just walk out : the effect of AI-enabled checkouts
Cui, Yuanyuan
;
Van Esch, Patrick
;
Jain, Shailendra Pratap
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1650-1683
Persistent link: https://www.econbiz.de/10013350983
Saved in:
10
Autonomy and control : how political ideology shapes the use of artificial intelligence
Cui, Yuanyuan
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1218-1229
Persistent link: https://www.econbiz.de/10013280079
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