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Audio mining : the role of vocal tone in persuasion

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Persistent link: https://www.econbiz.de/10012620027

Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue

Ryoo, Jun Hyun; Wang, Xin; Lu, Shijie - In: Journal of marketing 85 (2021) 2, pp. 70-88

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Artificial intelligence in advertising creativity

Vakratsas, Demetrios; Wang, Xin - In: Journal of advertising 50 (2021) 1, pp. 39-51

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Attribute embedding : learning hierarchical representations of product attributes from consumer reviews

Wang, Xin; He, Jiaxiu; Curry, David J.; Ryoo, Jun Hyun - In: Journal of marketing 86 (2022) 6, pp. 155-175

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Does topic consistency matter? : a study of critic and user reviews in the movie industry

Kim, Eunsoo; Ding, MengQi; Wang, Xin; Lu, Shijie - In: Journal of marketing 87 (2023) 3, pp. 428-450

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Beyond text : marketing strategy in a world turned upside down

Wang, Xin; Bendle, Neil T.; Pan, Yinjie - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 939-954

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The role of machine learning analytics and metrics in retailing research

Wang, Xin; Ryoo, Jun Hyun; Bendle, Neil T.; Kopalle, … - In: Journal of retailing 97 (2021) 4, pp. 658-675

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Image features and demand in the sharing economy : a study of Airbnb

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Knowledge-prompted ChatGPT : enhancing drug trafficking detection on social media

Hu, Chuanbo; Liu, Bin; Li, Xin; Ye, Yanfang; Yin, Minglei - In: Information & management : the international journal of … 61 (2024) 6, pp. 1-12

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Beyond AI : ChatGPT, Web3, and the Business Landscape of Tomorrow

Huang, Ken (ed.); Wang, Yang (ed.); Zhu, Feng (ed.); … - 2023

Part I: Fundamentals of ChatGPT, Web3, and Their Impact on Business -- Overview of ChatGPT, Web3, and New Business Landscape -- ChatGPT: Inside and Impact on Business Automation -- Part II: Applications of ChatGPT in Diverse Fields and Integration with Web3 -- ChatGPT and Web3 Applications --...

Persistent link: https://www.econbiz.de/10014444024