Narrow search
Showing 1 - 3 of 3
Cover Image
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Cover Image
Machine learning and artificial intelligence use in marketing : a general taxonomy
De Mauro, Andrea; Sestino, Andrea; Bacconi, Andrea - In: Italian journal of marketing : ITJM 2022 (2022) 4, pp. 439-457
Persistent link: https://www.econbiz.de/10013486217
Cover Image
Leveraging artificial intelligence in business : implications, applications and methods
Sestino, Andrea; De Mauro, Andrea - In: Technology analysis & strategic management 34 (2022) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012873231