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Collaborative intelligence : how human and artificial intelligence create value along the B2B sales funnel
Paschen, Jeannette; Wilson, Matthew; Ferreira, João J. M. - In: Business horizons 63 (2020) 3, pp. 403-414
Persistent link: https://www.econbiz.de/10012238296
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Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens
Pitt, Christine; Paschen, Jeannette; Kietzmann, Jan; … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 81-89
Persistent link: https://www.econbiz.de/10014228879
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Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey
Kietzmann, Jan; Paschen, Jeannette; Treen, Emily - In: Journal of advertising research 58 (2018) 3, pp. 263-267
Persistent link: https://www.econbiz.de/10011929117
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Reading between the lines : understanding customer experience with disruptive technology through online reviews
Robertson, Jeandri; Ferreira, Caitlin; Paschen, Jeannette - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10012668431
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Artificial intelligence (AI) and value co-creation in B2B sales : activities, actors and resources
Paschen, Jeannette; Paschen, Ulrich; Pala, Erol; … - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 243-251
Persistent link: https://www.econbiz.de/10012668470
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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Special issue: artificial intelligence and machine learning
Kietzmann, Jan (ed.); Pitt, Leyland F. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012172013
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Artificial intelligence and machine learning : what managers need to know
Kietzmann, Jan; Pitt, Leyland F. - In: Business horizons 63 (2020) 2, pp. 131-133
Persistent link: https://www.econbiz.de/10012172014
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Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean; Campbell, Colin L.; Plangger, Kirk; Pitt, … - In: Psychology & marketing 39 (2022) 11, pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140