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Artificial intelligence
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Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
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Just walk out : the effect of AI-enabled checkouts
Cui, Yuanyuan
;
Van Esch, Patrick
;
Jain, Shailendra Pratap
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1650-1683
Persistent link: https://www.econbiz.de/10013350983
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