Barone, Marco; Bussoli, Candida; Fattobene, Lucrezia - In: International Journal of Bank Marketing 42 (2024) 7, pp. 1978-2022
Purpose This study aims to systematically review the literature on digital consumers’ decision-making in the banking, financial services and insurance (BFSI) sector and proposes an integrative framework. Design/methodology/approach By combining databases such as Web of Science and Elton B....
