Narrow search
Showing 1 - 4 of 4
Cover Image
Examining the dark side of using gamification elements in online community engagement : an application of PLS-SEM and ANN modeling
Srivastava, Gautam; Bag, Surajit; Muhammad Sabbir Rahman; … - In: Benchmarking : an international journal 30 (2023) 9, pp. 2921-2947
Persistent link: https://www.econbiz.de/10014502355
Cover Image
Modern-day marketing concepts based on face recognition and neuro-marketing : a review and future research directions
Srivastava, Gautam; Bag, Surajit - In: Benchmarking : an international journal 31 (2024) 2, pp. 410-438
Persistent link: https://www.econbiz.de/10014503066
Cover Image
Journey of customers in this digital era : understanding the role of artificial intelligence technologies in user engagement and conversion
Bag, Surajit; Srivastava, Gautam; Al Bashir, Md Mamoon; … - In: Benchmarking : an international journal 29 (2022) 7, pp. 2074-2098
Persistent link: https://www.econbiz.de/10013371192
Cover Image
Artificial intelligence and personalized banking
Rani, Sonam; Gupta, Mukul; Gupta, Deepa - In: Transforming management using artificial intelligence …, (pp. 105-128). 2020
Persistent link: https://www.econbiz.de/10012387589