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Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena; Noble, Charles H.; Baer, Markus; … - In: The journal of product innovation management : an … 41 (2024) 5, pp. 893-948
Persistent link: https://www.econbiz.de/10015158090
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How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit; Bressgott, Timna; Grewal, Dhruv; Mahr, … - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
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How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv; Guha, Abhijit; Schweiger, Elisa; Ludwig, … - In: Journal of service management 33 (2022) 4/5, pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
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Moving service research forward
Huang, Ming-Hui; Malthouse, Edward; Noble, Stephanie; … - In: Journal of service research 24 (2021) 4, pp. 459-461
Persistent link: https://www.econbiz.de/10012662578
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Generative AI in responsible conversational agent integration : guidelines for service managers
Sidaoui, Karim; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Organizational dynamics : a quarterly review of … 53 (2024) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10014557697