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Lim, Weng Marc
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ECONIS (ZBW)
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1
Generative artificial intelligence (GenAI) revolution : a deep dive into GenAI adoption
Kumar, Aman
;
Shankar, Amit
;
Hollebeek, Linda D.
;
Behl, …
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015416436
Saved in:
2
What is qualitative research? : an overview and guidelines
Lim, Weng Marc
- In:
Australasian marketing journal : AMJ ; official journal …
33
(
2025
)
2
,
pp. 199-229
Persistent link: https://www.econbiz.de/10015415396
Saved in:
3
Economic Modelling at thirty-five : a retrospective bibliometric survey
Pattnaik, Debidutta
;
Kumar, Satish
;
Burton, Bruce G.
; …
- In:
Economic modelling
107
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013367468
Saved in:
4
Artificial intelligence and machine learning in finance : identifying foundations, themes, and research clusters from bibliometric analysis
Goodell, John W.
;
Kumar, Satish
;
Lim, Weng Marc
; …
- In:
Journal of behavioral and experimental finance
32
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013337857
Saved in:
5
Alexa, what do we know about conversational commerce? : insights from a systematic literature review
Lim, Weng Marc
;
Kumar, Satish
;
Verma, Sanjeev
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1129-1155
Persistent link: https://www.econbiz.de/10013280062
Saved in:
6
Generative AI and the future of education : ragnarök or reformation? : a paradoxical perspective from management educators
Lim, Weng Marc
;
Gunasekara, Asanka
;
Pallant, Jessica Leigh
- In:
The international journal of management education
21
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014330468
Saved in:
7
Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking
Hui Shan Lom
;
Thoo Ai Chin
;
Lim, Weng Marc
;
Koay, Kian Yeik
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
Saved in:
8
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
9
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
10
Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.
;
Sprott, David E.
;
Brady, Michael K.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
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